Cashback app
Fintech

While cashback reward programs are not new, technology however is fast reinventing them. Cashbacks and rewards apps are changing the way consumers shop and save. Today’s tech and saving savvy consumers are always looking for a great deal. Together with a popular European mobile cashback app, Sigoor has gone the extra mile in changing the way shoppers secure and make the most of those deals. Thanks to this technology development partnership, this particular cashback and rewards app has made saving and spending money on the things that matter to customers trendy and fun.

A seamless consumer centric cashback reward program for open banking

The client company provides a prime retail marketing platform that is built for open banking. The app enables merchants to provide real-time cashback promotion, personalised for specific audiences based on spending behaviours.
With the client looking to make the most of the open banking ecosystem by creating a cashback app that is focused on the consumer’s shopping behaviour, the scope was clear for Sigoor – this was not going to be just another average cashback app on the market.
The goal was to develop a customer focused product that would allow end users to dive in and explore the world of cashback opportunities, while keeping their sensitive data protected and compliant with the national regulations of the client’s domicile country.

Unpacking the technical challenges

The most critical success factor for this project was assembling a team with the broad and deep development skills that our partner needed. This became apparent during the scoping and brainstorming meetings, where we were able to prove our technical knowhow and strategic understanding of their business. Sigoor put together a development team that not only profoundly understood Open Banking and Fintech Systems, but could also delve into the existing client’s technology set-up and platform. This was essential, as we had to unpack their legacy code as a basis to build upon, while improving performance and migrating to a new API version.

An integrated, sleek and easy to use cashback app for the modern-day shopper

The resulting end product was designed to connect to the user’s bank account and scan transactions. The user has to simply download the cashback app (iOS and Android) and link it to their digital bank account. Once the users have inserted their personal data and preferences, the app is able to fully personalise cashback offers with trusted partners.

Achievements
1.
The cashback app achieved over 10’000 downloads on both iOS or Android in the first months of launching
2.
An app that facilitates the payment of rewards back into the consumer’s bank account directly after purchase
3.
A talked about app among consumers whose functionality and well integrated support system have made it a must download for savings savvy shoppers
4.
An app that has been running for three years without a need for technical refactoring – thanks to Sigoor’s proactive tech development principles
5.
Launching the app ahead of the client set deadline and well within budget estimation
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- SMART MANUFACTURING - TRANSPORT & LOGISTICS - MEDICAL & HEALTH CARE - SPORTS & ENTERTAINMENT - FINANCIAL SERVICES   - SMART MANUFACTURING - TRANSPORT & LOGISTIK - MEDIZIN & GESUNDHEITSWESEN - SPORT & UNTERHALTUNG - FINANZDIENSTLEISTUNGEN